Robert F. Hartley, "Marketing Mistakes and Successes, 11th Edition"
Publisher: W.l.y | ISBN: 0470169818 | 2009 | PDF | 416 pages | 4.23 MB
This in the highest degree-selling casebook, now in its 11th impression, presents a series of fascinating scenarios that suffer you learn from some of today’s ~ numerous prominent business players. In an winning, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These substantial-life accounts are packed with practical tips, insider insights, and marketing admonition.
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